Concepto

Strategic branding for profits with purpose

Effective brand creation and promotion are strategic investments that can yield substantial returns by boosting sales, fostering customer loyalty, and positioning your business for sustained growth in a competitive marketplace.

Leadership

Who We Are

Oleksandr Katkov
Chief Executive Officer

Trailblazer with 20+ years in advertising, brings visionary leadership as CEO. Renowned for strategic branding, creative prowess, and adept agency management. Expert in scaling messages, creative process orchestration, and HR strategies. Proven success in Ukraine, Kazakhstan, and other countries. Recognized for mentorship and fostering innovation.

Mykhaylo Cherniak
Chief Strategic Officer

Drives success via Research & Strategy for global leaders: Lactalis, Carlsberg, Vodafone, CRH, AtlasWeekend, more. Key partners: McCann, Ogilvy, DASM Europe. Expertise: brand development, project management, trend analysis, advertising, new business. Clients include Nestle, Coca-Cola, Kyivstar.

Julia Kyliachus
Senior Strategist

Boasts 15+ years of experience as Director of Strategy at top network agencies like McCann, Mullen Lowe, and Razom. She excels in managing marketing and creative teams for local and international business projects as a brand consultant for over 5 years. Her expertise in marketing and advertising fuels strategic excellence and ensures exceptional results.

Mariia Molybog
Client Service Director

10+ years in advertising. Collaborated with JTI Ukraine, JTI Kazakhstan, Carlsberg Azerbaijan in agencies TBWA, Lowe Adventa, McCann Kyiv. Expert in remote project coordination - VTL, strategies, creative, design, product launches, events, filming.

Services

What we do

Brand Development

Our commitment to brand development extends beyond immediate results. We understand that brand positioning serves as the bedrock of your brand's journey, molding perceptions and driving recognition in the long term. This is why our focus lies in meticulously crafting and nurturing brands that stand the test of time, ensuring that your brand not only captures attention today but also resonates powerfully with your audience for years to come.

Implementation of strategy

We use a blend of creativity, analytical thinking, and adaptability for ensuring the effective implementation of a communication strategy. The implementation of a communication strategy is the bridge between planning and results. It transforms strategic vision into tangible actions that engage the audience, reinforce brand's image, and achieve your business objectives.

Strategic support

Supporting the marketing team in brand strategy implementation is our crucial role that helps ensure the successful execution of the brand strategy across various marketing initiatives. We bridge the gap between the brand strategy and its practical execution in marketing efforts.

Brand identity

We have a strategic and creative approach to crafting a unique and impactful brand presence. We develop a brand identity based on positioning that ensures visual and messaging elements align with your brand's unique value proposition and intended market positioning.

Communication Strategy

Crafting an effective communication strategy involves carefully selecting the right channels and messages to reach your target audience.We develop a skillfully executed communication strategy which  ensures that your brand's voice is consistent, resonates with your audience, and drives the desired outcomes.

Our Expertise

Thriving Industries

These are the industries in which we have the most expertise and successful cases. However, Concepto is always open to new challenges, and we will be happy to include new ones in our success stories.

FMCG

FMCG markets can be volatile, with changing consumer trends and preferences. A well-established brand can provide stability during these shifts, as loyal customers are more likely to stick with a brand they trust.

IT

IT services often revolve around solving complex problems. A strong brand can emphasize your problem-solving skills, showcasing your ability to address challenges and deliver solutions.

Finances

Financial decisions often involve a significant level of trust and credibility. A strong and well-positioned brand can establish credibility, reassuring customers that their financial interests are in capable hands.

Automotive

Vehicles often carry emotional significance for consumers. A brand that resonates emotionally can create a lasting bond with customers, leading to loyalty and repeat business.

HR-branding

A strong brand provides a consistent and recognizable framework for internal communication. It helps convey the company's mission, vision, and goals to employees in a way that's easy to understand and remember.

Quinary sector

A consistent brand identity across different touchpoints creates a sense of professionalism and reliability. Patients, students, or clients know what to expect from your products & services.

Development

A consistent brand identity across projects helps reinforce your company's commitment to quality and professionalism. Clients will know what to expect when they work with your company.

Testimonials

Hear what people say about us

"It's important to choose business partners who are practicing experts in their field and who are like-minded. That's why it's always a pleasure to work with Concepto — experienced specialists in the area of development and promotion of brands."

Zhanna Strelnikova

Former Pepsi Ukraine Marketing Director

"I worked with Concepto on several complex projects, that included marketing research, searching for non-standard solutions, consumer research and development of a communication strategy for brand promotion. I can highlight the systematic approach to work, analytical skills that helped to structure the resulting array of information and the ability to coolly well find consumer insights — hit the spot and develop interesting campaigns! It is always interesting to work with Concepto, as they have extensive experience in cooperation with top companies in different markets and has great expertise in everything related to the development of creativity and non-standard marketing solutions".

Sofia Basenko

Business Marketing Manager

"I would like to highlight the unbelievable output of Concepto and their immersion into minute details of business processes, his desire to delve into all nuances in order to provide the client with effective interaction with the end user and achievement of goals."

Aleksey Kulik

Marketing Director, RIEL Real Estate Corporation

"Concepto is distinguished with a deep preliminary analytical skills in micro-and macro-situation of the market, consumers, trends, best international cases. All this combined with ability to hear the opinion of others during discussions and maintain his personal expert position, gives the required result!"

Elena Bazarkulova

Lactalis Europe, CIS Area Marketing Director

"Michael Cherniak of Concepto stands out for his exceptional preliminary analytical skills, spanning micro- and macro-level insights into market dynamics, consumer behaviors, emerging trends, and exemplary international cases. In addition to this, his adeptness at actively engaging with others' viewpoints during discussions while steadfastly maintaining his expert perspective contributes significantly to achieving the intended outcomes. Moreover, his ability to oversee workshops involving diverse stakeholders further underscores his capacity to drive collaborative solutions effectively."

Yannick Malberti

Regional Director Marketing Consumer Insights Lactalis

“I highly recommend Concepto for their contribution to crafting Performica's brand. Their expertise and strategic thinking were instrumental in developing an impactful brand identity. He actively listened, understood our mission, and provided real working solutions to position Performica effectively. The agency is a results-driven marketing team that brings dedication, passion, and valuable expertise to any organization. Working with them has been a pleasure, and I am confident Concepto will continue to excel in their future endeavors.”

Alex Furman

Performica USA

Professional Approach

Our Commitment

The Fundamentals of Work and Business Ethics of the Agency

Confidentiality and Trust

We understand the importance of confidentiality when dealing with strategic matters. Rest assured, all information shared with us is treated with the utmost discretion and professionalism. At Concepto, building trust with our clients is at the heart of everything we do.

Proven Frameworks and Methods

We take a data-driven approach to our strategies, leveraging insights and analytics to inform our decision-making process. Our methodologies are tried and tested, having been refined over years of experience working with some of the world's leading corporations. Rest assured, when you partner with Concepto, you gain access to strategies that have proven to drive success on a global scale.

Everyone is Welcomed

Whether you are a startup looking to establish a strong brand presence or an established company seeking to refine your communication strategy, Miyamoto Communications is ready to partner with you. Our team of seasoned strategists is eager to navigate the complexities of your business and help you achieve sustainable growth.

Contact Us

Let's Hear From You

Contact us by submitting the form, emailing us or making a call.

9 Reytarska st. of. 2, Kyiv, Ukraine
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